Discover our story  

We're the original British surfwear brand, with over 29 years’ experience and 39 stores. Still run by the original team, we design for the beach lifestyle we love - fun, creativity and laughter is the lifeblood of Saltrock. We love the British coastline and all it has to offer - early morning surfs or just walking the dog, you’ll find us down by the beach.  

Back in 1988 South African surfers, Angus & Ross, boarded a train to Cornwall looking for waves. Short of funds but keen to keep exploring, the enterprising brothers built a screen print and started selling surf-inspired T-shirts from the back of their Austin Allegro. The T-shirts took off and they named the brand after their favourite surf break back home in South Africa. Their travels soon took them to North Devon, where they found their #SaltrockSoul  

Find out more…    

Saltrock Ambassadors  

Our ambassadors embody the Saltrock spirit and share a passion for adventure, a drive to succeed, a great sense of humour and a commitment to an active, outdoor lifestyle. Whether it’s pushing themselves to their physical limits or inspiring people to fall in love with sport, our ambassadors promote strength and happiness and a life full of #SaltrockSoul.       

Meet the Ambassadors

Unit: 75-77 Above Bar

Telephone: 02380 335106


Opening Times



A - Z